There are many aspects (design concerns) in this process, and due to the rapid development of the Internet, new aspects may emerge. For typical commercial Web sites, the basic aspects of design are:

The content: The substance, and information on the site should be relevant to the site and should target the area of the public that the website is concerned with.

The usability: The site should be user-friendly, with the interface and navigation simple and reliable.

The appearance: The graphics and text should include a single style that flows throughout, to show consistency. The style should be professional, appealing and relevant.

The visibility: The site must also be easy to find via most, if not all, major search engines and advertisement media.